CCOs make an important contribution to the success of a business. Their prime objective is to create sustainable value. This includes understanding communications in strategic terms, demonstrating professional expertise at the highest level, delivering operational efficiency, and having the social skills to deal with all stakeholders.
CCOs as opinion-makers
Chief Communications Officers represent their business in dealings with stakeholders and help position it within the market. Their actions are shaped by profile, perception and reality. Part of any CCO’s job is to help shape opinions. As pioneers, strategists and the conscience within a business, it also falls to them to spell things out clearly, exert their influence and facilitate success. Before the court of public opinion, it is essential to achieve and nurture authenticity and the credibility this brings.